Why blogging matters
June 12th, 2009
Well, actually, it doesn’t.
What does matter is fresh content and blogging software such as Word Press makes that a lot easier than using professional Web development tools such as Dreamweaver.
What you write doesn’t have to be profound, but it should contain something related to what you do and some subject matter related to you and your customers. Adding in metadata helps, but remember that you can just load up terms and hope that Google and Bing won’t notice that you really didn’t write anything about Lindsay Lohan.
They will.
Spending 15 minutes, twice a week, writing something will vastly improve how your site searches, rather than have tons of static, unchanged pages.
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